Building 3D with Ikea →

In the summer of 2004, IKEA decided to change the way they produced their product images. … “We made 8 or 10 quite bad product visualisations by today’s standards,” says Martin, “but it sparked something and we continued to work at it. In the fall of 2006 we first showed a product in the catalogue. The first CG piece of furniture was a chair called “Bertil”.