Paul Carroll

Intoxalock

Intoxalock is a company that sells a subscription ignition interlock system. An interlock is a testing tool for people that have a court mandated requirement to use a breathalyzer before driving their car. Prior to this project, people had no way of buying Intoxalock online – they had to call and talk to someone who would walk them through the process.

Strategy

Without an e-commerce strategy, we had to more or less start from scratch. We worked directly with the sales team at Intoxalock to figure out how to best navigate different regulations for each state. The big focus overall was that almost all of their customers would be going through this process on their phone, so mobile first design was critical.

UX Prototyping

One of the biggest worries that the sales team had was that this process would end up, taking too long, and customers would just bail. There were a lot of complex interactive prototypes, trying different versions of breaking up the sales process. Luckily, it was super easy to try a lot of different approaches to streamlining this workflow.

Design System

Intoxalock came to Bust Out with minimal brand direction, so I put together a flexible design system for all of their future e-commerce tools. All of this needed to be organized and documented heavily before being handed off to a third-party development team.

The Challenge

Many states have different requirements for people that need to buy an interlock system. That's part of the reason why a sales process like this didn’t exist online for Intoxalock. Any sales system would need to account for all of the different edge cases that come up when selling a complicated product like this.

Building a Design System

I began by designing primarily for mobile, since almost all (90%+) of the customers coming in would be on their phones. Everything in the design system was of course made to be flexible enough to work well in a desktop context also.

Delivering

I designed every view (mobile & desktop) in the sales process before handing it off to a third-party development team. This required making sure everything was well organized and heavily documented. Typically we built projects in-house – or I would build them myself – so this was a step in the process that was unique to this project.