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Just waiting for it to launch, but in the mean time you can shoot me an email for the password, sorry!

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Paul Carroll

Designer, wears a lot of hats (metaphorically & literally)

Land Trust Accreditation Commission

The Land Trust Accreditation Commission is an organization that helps land trusts learn about and become accredited. Land trusts are privately owned and intentionally managed by a team of dedicated stewards – think of them as privately manged state parks. Accreditation is a complicated process that takes many, many months to complete. LTAC helps people navigate this complicated and laborious process.

Strategy

We spent months interviewing different people within the organization, and several people who had recently gone through the accreditation process to learn about their experience. We learned that the entire experience was well documented, but difficult to navigate. This lead us to focusing primarily on reorganizing all of the content strategy for people going through the accreditation process.

UX Prototyping

While the primary focus was on content strategy, there were still a lot of UX prototyping to be done. Several areas of the site had complex UX interactions that we ended up building interactive prototypes for. Many of these choices helped inform which parts of the accreditation process could be improved.

Design

The design system that I built for LTAC was also primarily focused on supporting the reworked content strategy. My task was to build a series of blocks that would be easy to use and flexible enough to accommodate all of their content needs.

πŸ‘€ Roles

Strategy, UX, Design

πŸ“† Timeline

6 months

πŸ› οΈ Tools & Technologies

Figma, Storyblock (Headless CMS)

The Challenge

LTAC came to Bust Out with an existing site built on a 20 year-old CMS, and we were tasked with helping them bring their organization into the future. The majority of the content on the site are resources for land trusts to learn about different aspects of the accreditation process. On the old site this process was clunky and hard to follow. The big goal with modernizing this site was improving how people navigate through the process and resources.

Content Strategy

Content strategy was a big focus throughout the project. LTAC had an incredible amount of resources, but if those resources were difficult to navigate they weren't as helpful as they could be. With this in mind the design system I built was focused on empowering the team at LTAC to build better, more beautiful and understandable content.

Building a Design System

Similar to Infinite Campus, LTAC required a complex design system to cover all of their design needs. Many of these pages will need to accommodate lots of very dense, complex documentation. There are also hundreds of different resources, organized into different content types. Building a system to accommodate all this while remaining flexible and easy to use was a big challenge.

Delivering

Using a design system made it possible to easily build the different types of pages needed for this site. There are numerous bespoke elements for different parts of the accreditation process, but most components were designed to be interchangeable. Reworking and standardizing the colors really helped pull this project together.

Reworked Colors

The color scheme from the original brand guide did not allow for much flexibility. A lot of time went into reworking these to be easier to use β€” and work better together as a set.

Component Library

The new LTAC site had a lot of complex content requirements. One of the biggest goals with this project was building a flexible library of components.